Warmth, Comfort, Fashion, Function
Divas SnowGear was conceived in 2010 by Wendy Gavinski after many years of personal frustration with the limited selection of women's outerwear for snowmobiling. There were a few large companies making decent women's snowmobile gear and apparel, but not much that had a feminine fit or a designer look. The goal was set and completed later that year. Divas SnowGear burst onto the snowmobile scene in September 2010 with a casual line and immediately connected with female snowmobilers. The reaction was overwhelming and we knew others saw the vision as well!
Next up for Divas was outerwear to fulfill the buzz growing around the casual line. By the 2011 season, the outerwear was ready to go and it was like nothing else anyone had ever seen. Complete with rhinestone accents, a feminine fit, quality materials, and a vibrant color scheme, the outerwear made an on-the-spot impact. Behind the scenes, Divas staff was hard at work aligning themselves with key dealerships and online retailers. Simultaneously, we rapidly gained fans thanks to a grueling snowmobile show schedule coupled with a marketing plan you would be more apt to see from an innovative tech company, rather than a niche women’s apparel business.
The travel, hard work, and marketing paid off in a big way! For the 2012 season, Divas SnowGear secured distribution with Yamaha Motor Corporation USA and Western Power Sports, two of the most credible distributors in the powersports market with extensive and dedicated dealer networks! This helped us focus on building a great product lineup which can be found in this catalog today. Divas SnowGear now has a truly unique line of women's snowmobile gear and clothing designed by women who demand to get the look and function they want, but at an affordable price!